New technologies and international trade have changed the methods of operation, production, organization, exchange and connection between the people and the nations. A breakthrough in Japanese products, whose philosophy of management rest on the principle of "doing well the first time". The presence of products originating from new industrialized countries, such as Taiwan, Korea and Hong Kong, has compelled western management and researchers to consider the importance of quality in the midst of the firm.

Will the quality become an element of competition for all ventures anxious to survive local and international competitiveness? Facing multiple choices, the consumer will become more and more demanding on prices, delays, consumer services, guaranties and so forth. The quality that rests on certain attributes of goods or services is not sufficient. Today, the total quality of goods and services become the by-product of the firm's position on such items as the quality of creation, realization, personnel, equipment, organization, management, working relationships and so forth. Therefore, in this competitive world, it becomes the ABC philosophy of the firm and the leaders to build their competitiveness and effectiveness with these three steps: